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	<title>The Missing Link &#187; SEO</title>
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	<link>http://LinContEx.com/the-missing-link</link>
	<description>Link &#38; Content Exchange</description>
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			<title>Link Trading Using Deep Links?</title>
			<link>http://LinContEx.com/the-missing-link/link-trading-using-deep-links/</link>
			<comments>http://LinContEx.com/the-missing-link/link-trading-using-deep-links/#comments</comments>
			<pubDate>Sat, 04 Jul 2009 17:26:50 +0000</pubDate>
			<dc:creator>Antone Roundy</dc:creator>
					<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[deep linking]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[link exchange]]></category>
		<category><![CDATA[link trading]]></category>
	
			<guid isPermaLink="false">http://LinContEx.com/the-missing-link/?p=28</guid>
			<description>When most people think about link trading, they imagine building massive numbers of links to their home pages. But is it more effective to get homepage links or deep links? And is it more effective to focus your link trades on one page or to spread it between multiple pages?

Deep links are any link pointing [...]</description>
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			<slash:comments>2</slash:comments>
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			<title>Blogrolls Are Boring!</title>
			<link>http://LinContEx.com/the-missing-link/blogrolls-are-boring/</link>
			<comments>http://LinContEx.com/the-missing-link/blogrolls-are-boring/#comments</comments>
			<pubDate>Mon, 29 Jun 2009 17:32:10 +0000</pubDate>
			<dc:creator>Antone Roundy</dc:creator>
					<category><![CDATA[SEO]]></category>
		<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[link exchange]]></category>
	
			<guid isPermaLink="false">http://lincontex.com/the-missing-link/?p=21</guid>
			<description>Remember blogrolls &amp;#8212; those lists of other blogs that people used to run down their blog sidebars? Oh, people still do that? So web 1.0.

Face it, blogrolls are boring. Why should I care which blogs you read or recommend? A list of blog titles does nothing to actively capture interest and traffic.

In the early days, [...]</description>
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			<slash:comments>0</slash:comments>
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			<item>
			<title>Google&#8217;s Matt Cutts Vindicates Controversial Theory Behind LinContEx.com</title>
			<link>http://LinContEx.com/the-missing-link/googles-matt-cutts-vindicates-controversial-theory-behind-lincontex-com/</link>
			<comments>http://LinContEx.com/the-missing-link/googles-matt-cutts-vindicates-controversial-theory-behind-lincontex-com/#comments</comments>
			<pubDate>Wed, 17 Jun 2009 14:04:53 +0000</pubDate>
			<dc:creator>Antone Roundy</dc:creator>
					<category><![CDATA[SEO]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[outbound links]]></category>
		<category><![CDATA[PageRank]]></category>
	
			<guid isPermaLink="false">http://lincontex.com/the-missing-link/?p=19</guid>
			<description>One of the foundational principles behind LinContEx.com is that outbound links to quality content are good not only for the site being linked to, but also for the site doing the linking. SEO experts have been teaching this for a while, but even many experts are still reluctant to link out for fear of losing [...]</description>
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			<slash:comments>15</slash:comments>
				</item>
			<item>
			<title>The PageRank Myth</title>
			<link>http://LinContEx.com/the-missing-link/the-pagerank-myth/</link>
			<comments>http://LinContEx.com/the-missing-link/the-pagerank-myth/#comments</comments>
			<pubDate>Thu, 28 May 2009 12:58:08 +0000</pubDate>
			<dc:creator>Antone Roundy</dc:creator>
					<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[relevance]]></category>
	
			<guid isPermaLink="false">http://lincontex.com/the-missing-link/?p=11</guid>
			<description>When it comes to search engine optimization, many webmasters will jump through any hoops necessary to hold onto their PageRank. But is your PageRank death grip helping or hurting you?

PageRank is a number calculated by Google based on how many links are pointing to your webpage, how many links are pointing to the pages that [...]</description>
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			<slash:comments>20</slash:comments>
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