When most people think about link trading, they imagine building massive numbers of links to their home pages. But is it more effective to get homepage links or deep links? And is it more effective to focus your link trades on one page or to spread it between multiple pages?
Deep links are any link pointing [...]

Okay, here’s something I’ve been wanting to do, and I finally got around to updating LinContEx to support it.
I’ve got a few blogs which mostly cover different topics. But there is some overlap — for example, this blog talks about SEO and link exchanges, and so does my White Hat Crew blog. So when I [...]

No matter how you go about finding link exchange partners, a core principle of marketing applies: it’s many times easier to sell to your customers than to find new customers to sell to. Similarly, the easiest people to set up link trades with are people who you’re already trading links with!
If you’re setting up link [...]

Remember blogrolls — those lists of other blogs that people used to run down their blog sidebars? Oh, people still do that? So web 1.0.
Face it, blogrolls are boring. Why should I care which blogs you read or recommend? A list of blog titles does nothing to actively capture interest and traffic.
In the early days, [...]

One of the foundational principles behind LinContEx.com is that outbound links to quality content are good not only for the site being linked to, but also for the site doing the linking. SEO experts have been teaching this for a while, but even many experts are still reluctant to link out for fear of losing [...]

It’s been a few days since the launch of LinContEx, and I’ve been enjoying watching the tag cloud evolve as our members submit and tag their feeds. But I also see that there’s a need for a little guidance on how to choose the right tags.
For most of this post, I’m going to focus on [...]

When it comes to search engine optimization, many webmasters will jump through any hoops necessary to hold onto their PageRank. But is your PageRank death grip helping or hurting you?
PageRank is a number calculated by Google based on how many links are pointing to your webpage, how many links are pointing to the pages that [...]

The first thing to do after you join LinContEx is to submit your RSS and Atom feeds so that other members can pick them up, display them on their sites, and start sending you inbound links. Here are a few tips on which feeds to submit and how to find your feed URLs.
First, which feeds [...]

A typical link exchange is like a caveman’s mating ritual: bash Google over the head with a club and ask for a kiss.
It used to work, till the search engines got wise and started crushing spammy links pages like a brontosaurus.
Today, LinContEx.com ushers in the evolution of link exchanges. Instead of creating those awful links [...]

I’m getting ready to launch LinContEx.com…or at least the free beta version of the site. It’ll be a “link and content exchange”, powered by RSS feeds.
Each member will submit the addresses of their RSS feeds and the pages where they’re interested in exchanging. Feeds will be tagged by topic, and pages will have information attached [...]