Incoming links are still critical, it’s just that they have to be higher quality links than before.

You want to build links in a way that not only builds PageRank, but also builds relevance and trust — you want those links to come from pages with content on the same topic as yours.

My focus will turn to only reading material that is within 3 months of the current date. I have waisting much time on Pagerank over the last month with reading old articles about Pagerank. Mistake!

Time to move my focus away from PageRank.

Thanks for the article.

Search engine traffic to a page is determined by key phrase ranking. So the question folks should rightly be concerned about how to maximize and protect their keyword ranking.

Thus concerns about bleeding page rank might usefully be restated as “does the proposed action bleed keyword rank?”

It may surprise some to discover that if the outbound link reinforces the keyword relevance of the page, then it may actually help rather than hinder the page’s keyword rank.

Google goes to some lengths to reward actions that positively enrich the user experience. So think “trust” and “relevance”.

In the immortal words of Donald Sutherland – “have a little faith, Moriarty – and get over Page Rank!”