Comments on: The PageRank Myth http://LinContEx.com/the-missing-link/the-pagerank-myth/ Link & Content Exchange Thu, 29 Dec 2011 21:39:49 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Rick Hendershot http://LinContEx.com/the-missing-link/the-pagerank-myth/#comment-92 Rick Hendershot Tue, 28 Sep 2010 14:04:48 +0000 http://lincontex.com/the-missing-link/?p=11#comment-92 Your point is quite strongly put Antone, and while I agree that PR is often over-emphasized I think it may be a bit misleading. The fact that people misunderstand the significance of PR (which, generally they seem to do) is not the same as saying it is unimportant. In my experience the PR of your own pages is not nearly as important as the PR of the pages linking to you. I think it is fairly obvious that a link in from a PR5 page is better than a link in from a PR1 page. Quantifying how much "better" is difficult, but as a rule of thumb I think this holds. If this is true, and if people actually understand this correctly, then it makes content on higher PR pages more valuable, more worth going after, and more worthy of the value reflected in higher advertising prices - as noted by GrapeGrow above. Another minor point: I have never done a systematic study of this but I have noticed that higher PR pages/blogs get crawled more often than lower PR pages and therefore placing content with backlinks on higher PR pages will tend to have a more immediate impact on your SERP results. And another minor point: In my opinion, "relevance" is equally misunderstood by the SEO masses. It is not at all obvious what "relevance" even means in an SEO context, and I believe this is reflected in the way Google treats inbound links. Generally speaking a link is a link. I know we tend to assume otherwise, but it is just an assumption that sounds good on first hearing, but ends up being quite slippery on further examination. Your point is quite strongly put Antone, and while I agree that PR is often over-emphasized I think it may be a bit misleading. The fact that people misunderstand the significance of PR (which, generally they seem to do) is not the same as saying it is unimportant.

In my experience the PR of your own pages is not nearly as important as the PR of the pages linking to you. I think it is fairly obvious that a link in from a PR5 page is better than a link in from a PR1 page. Quantifying how much “better” is difficult, but as a rule of thumb I think this holds.

If this is true, and if people actually understand this correctly, then it makes content on higher PR pages more valuable, more worth going after, and more worthy of the value reflected in higher advertising prices – as noted by GrapeGrow above.

Another minor point: I have never done a systematic study of this but I have noticed that higher PR pages/blogs get crawled more often than lower PR pages and therefore placing content with backlinks on higher PR pages will tend to have a more immediate impact on your SERP results.

And another minor point: In my opinion, “relevance” is equally misunderstood by the SEO masses. It is not at all obvious what “relevance” even means in an SEO context, and I believe this is reflected in the way Google treats inbound links. Generally speaking a link is a link. I know we tend to assume otherwise, but it is just an assumption that sounds good on first hearing, but ends up being quite slippery on further examination.

]]> By: Antone Roundy http://LinContEx.com/the-missing-link/the-pagerank-myth/#comment-61 Antone Roundy Sat, 30 Jan 2010 02:24:26 +0000 http://lincontex.com/the-missing-link/?p=11#comment-61 Sure, all other things being equal, higher PageRank is better. All I'm saying is that many people focus too much on PageRank AT THE EXPENSE OF MORE IMPORTANT FACTORS. Sure, all other things being equal, higher PageRank is better. All I’m saying is that many people focus too much on PageRank AT THE EXPENSE OF MORE IMPORTANT FACTORS.

]]> By: Atlanta moving http://LinContEx.com/the-missing-link/the-pagerank-myth/#comment-60 Atlanta moving Sat, 30 Jan 2010 01:21:01 +0000 http://lincontex.com/the-missing-link/?p=11#comment-60 All things being equal does it not still hold true that if you have an relevant anchor text link from a site of say pr3 (that has relevant information on it's site) compared to another site that also has relevant content with the same anchor text link with pr6. Will google still give the pr6 anchor text link more weight (assuming both sites have relative content)? All things being equal does it not still hold true that if you have an relevant anchor text link from a site of say pr3 (that has relevant information on it’s site) compared to another site that also has relevant content with the same anchor text link with pr6. Will google still give the pr6 anchor text link more weight (assuming both sites have relative content)?

]]> By: Računovodstvo http://LinContEx.com/the-missing-link/the-pagerank-myth/#comment-58 Računovodstvo Wed, 20 Jan 2010 17:39:14 +0000 http://lincontex.com/the-missing-link/?p=11#comment-58 I still think PageRank is more or less important. When I make links from pages with higher PR (4 or more) this still has big imapct on SERP. Not all of these links, but most of all. I still think PageRank is more or less important. When I make links from pages with higher PR (4 or more) this still has big imapct on SERP. Not all of these links, but most of all.

]]> By: Antone Roundy http://LinContEx.com/the-missing-link/the-pagerank-myth/#comment-50 Antone Roundy Thu, 29 Oct 2009 19:35:49 +0000 http://lincontex.com/the-missing-link/?p=11#comment-50 This list is a bigger secret than the Krabby Patty formula. If Google released it, thousands of black hat SEOs would use it to devise new ways of cheating. This list is a bigger secret than the Krabby Patty formula. If Google released it, thousands of black hat SEOs would use it to devise new ways of cheating.

]]> By: optimizacija http://LinContEx.com/the-missing-link/the-pagerank-myth/#comment-49 optimizacija Thu, 29 Oct 2009 19:23:16 +0000 http://lincontex.com/the-missing-link/?p=11#comment-49 I would like to know what are those 200+ factors that impact on PR ? Is there a list? I would like to know what are those 200+ factors that impact on PR ? Is there a list?

]]> By: Turn Every Page of Your Blog Into a Link Exchange? » White Hat Crew http://LinContEx.com/the-missing-link/the-pagerank-myth/#comment-25 Turn Every Page of Your Blog Into a Link Exchange? » White Hat Crew Tue, 09 Jun 2009 18:09:36 +0000 http://lincontex.com/the-missing-link/?p=11#comment-25 [...] written about the PageRank question on one of my other blogs. Executive summary: stop freaking out about “bleeding” [...] [...] written about the PageRank question on one of my other blogs. Executive summary: stop freaking out about “bleeding” [...]

]]> By: Antone Roundy http://LinContEx.com/the-missing-link/the-pagerank-myth/#comment-23 Antone Roundy Fri, 05 Jun 2009 17:36:01 +0000 http://lincontex.com/the-missing-link/?p=11#comment-23 Well, it's not that PageRank is DEAD, it's just far less important than it used to be and not worthy of the rabid focus that many place on it. Incoming links are still critical, it's just that they have to be higher quality links than before. You want to build links in a way that not only builds PageRank, but also builds relevance and trust -- you want those links to come from pages with content on the same topic as yours. Well, it’s not that PageRank is DEAD, it’s just far less important than it used to be and not worthy of the rabid focus that many place on it.

Incoming links are still critical, it’s just that they have to be higher quality links than before.

You want to build links in a way that not only builds PageRank, but also builds relevance and trust — you want those links to come from pages with content on the same topic as yours.

]]> By: Where to link http://LinContEx.com/the-missing-link/the-pagerank-myth/#comment-22 Where to link Fri, 05 Jun 2009 16:03:00 +0000 http://lincontex.com/the-missing-link/?p=11#comment-22 Just wondering what to work on now that pagerank has died. Do you just focus on the content of your site and Keyword density? Finding the right approach is very difficult for a self learner these days. My focus will turn to only reading material that is within 3 months of the current date. I have waisting much time on Pagerank over the last month with reading old articles about Pagerank. Mistake! Time to move my focus away from PageRank. Thanks for the article. Just wondering what to work on now that pagerank has died. Do you just focus on the content of your site and Keyword density? Finding the right approach is very difficult for a self learner these days.

My focus will turn to only reading material that is within 3 months of the current date. I have waisting much time on Pagerank over the last month with reading old articles about Pagerank. Mistake!

Time to move my focus away from PageRank.

Thanks for the article.

]]> By: http://GrapeGrowerWineMaker.com http://LinContEx.com/the-missing-link/the-pagerank-myth/#comment-19 http://GrapeGrowerWineMaker.com Mon, 01 Jun 2009 17:41:00 +0000 http://lincontex.com/the-missing-link/?p=11#comment-19 Page Rank is highly relevant to just one thing - the price you can command for advertising space. Search engine traffic to a page is determined by key phrase ranking. So the question folks should rightly be concerned about how to maximize and protect their keyword ranking. Thus concerns about bleeding page rank might usefully be restated as "does the proposed action bleed keyword rank?" It may surprise some to discover that if the outbound link reinforces the keyword relevance of the page, then it may actually help rather than hinder the page's keyword rank. Google goes to some lengths to reward actions that positively enrich the user experience. So think "trust" and "relevance". In the immortal words of Donald Sutherland - "have a little faith, Moriarty - and get over Page Rank!" Page Rank is highly relevant to just one thing – the price you can command for advertising space.

Search engine traffic to a page is determined by key phrase ranking. So the question folks should rightly be concerned about how to maximize and protect their keyword ranking.

Thus concerns about bleeding page rank might usefully be restated as “does the proposed action bleed keyword rank?”

It may surprise some to discover that if the outbound link reinforces the keyword relevance of the page, then it may actually help rather than hinder the page’s keyword rank.

Google goes to some lengths to reward actions that positively enrich the user experience. So think “trust” and “relevance”.

In the immortal words of Donald Sutherland – “have a little faith, Moriarty – and get over Page Rank!”

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