Remember blogrolls — those lists of other blogs that people used to run down their blog sidebars? Oh, people still do that? So web 1.0.

Face it, blogrolls are boring. Why should I care which blogs you read or recommend? A list of blog titles does nothing to actively capture interest and traffic.

In the early days, when blogs were fewer, farther between, and harder to find, blogrolls were useful. These days, blogs are everywhere, and anyone interested it subscribing to blogs is already subscribed to too many.

These days, blogs help readers find other blogs by linking not to the blog’s homepage, but to specific articles from within post content. Recommending a particular article for a particular reason from within content on the same topic gives the reader a reason to go there. If they like what they see, they can check the blog for more good content, and if they find it, they can subscribe.

In my opinion, blogrolls are a waste of space. I suppose they could be used as link exchanges, but even at that, they’re weak, because they don’t provide any context for their links.

So how could blogrolls evolve to put their links in context? By displaying not just links to blogs, but links to the latest articles on each blog.

The LinContEx Remote WordPress plugin dos that, and goes a step further. Rather than linking to all of the same blogs from every page on your blog, it enables you to link to different blogs from each page on your blog, or even to different categories in different blogs from each page on your blog.

By linking only to the blogs and categories most closely related to each post on your blog, you put the links into context not only by displaying the latest headlines and summaries from the posts you’re linking to, but by keeping all the content and links on each page focused on the same topic.

The result is better for readers, since the links will be relevant to what they came to your site for, and also for SEO because of the increased relevance.