When most people think about link trading, they imagine building massive numbers of links to their home pages. But is it more effective to get homepage links or deep links? And is it more effective to focus your link trades on one page or to spread it between multiple pages?

Deep links are any link […]

Remember blogrolls — those lists of other blogs that people used to run down their blog sidebars? Oh, people still do that? So web 1.0.

Face it, blogrolls are boring. Why should I care which blogs you read or recommend? A list of blog titles does nothing to actively capture interest and traffic.

In the […]

One of the foundational principles behind is that outbound links to quality content are good not only for the site being linked to, but also for the site doing the linking. SEO experts have been teaching this for a while, but even many experts are still reluctant to link out for fear of losing […]

When it comes to search engine optimization, many webmasters will jump through any hoops necessary to hold onto their PageRank. But is your PageRank death grip helping or hurting you?

PageRank is a number calculated by Google based on how many links are pointing to your webpage, how many links are pointing to the pages […]