A typical link exchange is like a caveman’s mating ritual: bash Google over the head with a club and ask for a kiss.

It used to work, till the search engines got wise and started crushing spammy links pages like a brontosaurus.

Today, LinContEx.com ushers in the evolution of link exchanges. Instead of creating those awful links pages, members exchange relevant links for relevant content. And the links go on our content pages (which, interestingly enough, can actually improve the search engine position of the page containing the link!)

I started working on the site a few years ago, but soon set it aside to work on other projects. Then about a month ago, I started working on it again, thinking I’d whip out a free beta version to get the ball rolling.

But as I worked, new ideas started flowing in, and I realized that it could be much more powerful than I’d originally envisioned. Basic membership is, and always will be, free. For those who want to set up lots of exchanges with minimal effort, I’ve created “LinContEx Remote”, a script that runs on your webserver and communicates with LinContEx.com to automate all of the “grunt work” involved listing your link exchange pages and displaying RSS feeds on them.

LinContEx Remote works with PHP pages, and comes with a plugin for WordPress that I expect will be the crown jewel of the service.

I set it up on a few of my blogs yesterday, and already it has automatically registered 239 of my blog post pages as potential link and content exchange pages. Other members who have RSS feeds relevant to the content on each of these pages will be able to request that excerpts from the newest entries from their feeds be displayed at the bottom of my blog posts.

I’ll get some extra relevant content that will automatically update as they post to their blogs (which will make my pages fresher, which the search engines like), and they’ll get inbound links to their new blog posts from a relevant webpage.

In return, they’ll display content from and links to one of my blogs on one of their relevant content pages.

And using LinContEx Remote, I’ll be able to approve (or reject if appropriate) the exchange requests AND add their feeds to my webpages with a SINGLE CLICK! (Can you tell I’m a little excited about this?)

For the longest time, I didn’t even read link exchange requests that were sent to me. Now I’m ready to start trading links again.